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What is a keyword

This article attempts to explain the role of keywords in SEO and how important it is to understand them.

The Dictionary describes a Keyword as:
1. A word that serves as a key to a code or cipher.
2. A significant or descriptive word.
3. A word used as a reference point for finding other words or information.
When referring to the Internet a “keyword” is about Search engines and their results. Search engines are built around and rely upon Keywords in order to function
The search term or phrase anyone uses to look for things on the internet is referred to as a KEYWORD.

Knowledge of how to spot important keywords is a vital piece of the internet jigsaw for web masters, website owners and SEO gurus alike. They should be focussed on the keywords that people type into Google or Yahoo in order to find a particular service or product.

Google search fieldGoogle search field

Keywords are vitally important when producing websites, the main keywords relating to the particular service or product of the website should be known.

We at Mutiny Design deal with many clients who are looking for search engine optimisation (SEO). Many clients have heard of SEO, and know that it means increasing their search engine rankings. Many are also aware that it involves keywords.

Why do clients want to use SEO? ….to attempt to get Google to recognise and elevate their website on to the first page, or first position, of a search result for a particular “Keyword” or words.

All website owners need to be very aware that search results only return 10 web links on page one for a particular search term or phrase. And that significant volumes of traffic is attainable because of a page 1 listing .

The Image below is of a Google keyword search for Web design.

It shows where the keyword is entered and displays the list of websites Google.co.uk thinks are the most relevant results for that keyword.

Breakdown of Google resultsBreakdown of Google results

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