Professional and Affordable Web Design

0800 080 5401

What is a keyword

This article attempts to explain the role of keywords in SEO and how important it is to understand them.

The Dictionary describes a Keyword as:
1. A word that serves as a key to a code or cipher.
2. A significant or descriptive word.
3. A word used as a reference point for finding other words or information.
When referring to the Internet a “keyword” is about Search engines and their results. Search engines are built around and rely upon Keywords in order to function
The search term or phrase anyone uses to look for things on the internet is referred to as a KEYWORD.

Knowledge of how to spot important keywords is a vital piece of the internet jigsaw for web masters, website owners and SEO gurus alike. They should be focussed on the keywords that people type into Google or Yahoo in order to find a particular service or product.

Google search fieldGoogle search field

Keywords are vitally important when producing websites, the main keywords relating to the particular service or product of the website should be known.

We at Mutiny Design deal with many clients who are looking for search engine optimisation (SEO). Many clients have heard of SEO, and know that it means increasing their search engine rankings. Many are also aware that it involves keywords.

Why do clients want to use SEO? ….to attempt to get Google to recognise and elevate their website on to the first page, or first position, of a search result for a particular “Keyword” or words.

All website owners need to be very aware that search results only return 10 web links on page one for a particular search term or phrase. And that significant volumes of traffic is attainable because of a page 1 listing .

The Image below is of a Google keyword search for Web design.

It shows where the keyword is entered and displays the list of websites thinks are the most relevant results for that keyword.

Breakdown of Google resultsBreakdown of Google results

Comments0 Comments

All comments are moderated for spam and will not be shown. All genuine comments wil be show, however the links will be based on a NO FOLLOW RULE. Repeat commenters adding value to the articles and discusions will have removed alowing Follow Rule to Work.

Make a Comment

Notify me when someone responds

Quick Contact

See Full Portfolio Some Of Our Work

Screenshot of website

Driving Schools Booking Service (DSBS) is a network of driving instructors, covering the whole of the UK. For this project, we were...

Screenshot of website

County Security is a fully featured E - commerce solution, with an integrated "system configurator", which allows users to choose...

Customer News & Resources

At Mutiny Design we are constantly gathering together articles and help guides to assist our clients.

Introduction to sitemap.xml

Checking for a sitemap A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, Some developers feel that site index is a more appropriately used term to relay page function, web visitors are used to seeing each term and generally associate both as one and the same. However, a site index is often an A-Z index that provides access to content, while a site map provides a general... Read More »

Center a web page in CSS

One simple way to center a web page using CSS is to create a container div, that is horizontally centered by having its left and right margins set to auto. Using this method, you can still apply colours / background images to the body tag, so its a flexible solution. (if you didnt need this ability, just apply margins and width to the body tag instead, and forget using the container div). The container div has the same width as your webpage and, well, contains it. All the code for your web page is placed inside the container div. This will... Read More »